Smiling barista in a dark green shirt and blue apron holds a tablet behind a cafe counter under green pendant lights.
ACMA Requirements

SMS Sender ID Register

Infinite Networks participates in the Australian Communications and Media Authority (ACMA) SMS Sender ID Register framework.

From 1 July 2026, the SMS Sender ID Register will help protect consumers from scam and spoofed SMS messages. Messages sent using unregistered branded Sender IDs may be displayed as “Unverified” on recipient devices.

What customers need to do - If you use a branded SMS Sender ID, you must:

  • Provide your Sender ID details to us for registration

  • Ensure your Australian Business Register (ABR) details are accurate and up to date

  • Complete any verification steps required during the registration process

  • Incorrect or outdated ABR information may cause delays in registration.

A women smiling and holding a tablet


How the process works

  • You submit your branded Sender ID request to us

  • We submit the Sender ID registration on your behalf

  • The Sender ID is verified through the ACMA register

  • Once approved, your Sender ID can be used normally for SMS messaging

What happens if you do not register

From 1 July 2026, SMS messages sent using unregistered Sender IDs may be marked as “Unverified”.

This may reduce customer trust in your messages Impact message delivery performance and engagement.

Support For assistance with SMS Sender ID registration:

Email: support@infinite.net.au Phone: 1300 790 337